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Who Should & Should Not Try BoostCTR?

Obviously, if you’re ad spend is under $250 a month, or if your search volumes are low, then BoostCTR probably won’t be a good investment for you, try growing your traffic first. But if PPC advertising is a big part of your marketing, and you’re spending thousands of dollars a month, you need to try it.

Blood From a Stone?

A good friend of mine (with an infinitely higher level of PPC skill than mine) once told me a few years ago: “Geordie: You just can’t buy more conversions”.

How to View Your Relative CTR?

You can view your “relative CTR” rating at the campaign or adgroup level. To see it, go to “Customize Columns” and check the box to display it. This works in the All Campaigns screen as well as when you drill into a specific content-only campaign: To evaluate these numbers, HIGHER IS BETTER. Anything below 1x is “below avg” and will likely have fewer impressions that “above average” 1x adgroups.

How To Use This Data?

Now you can clearly see with it which adgroups desperately need new ads: ads that can get a relative CTR above 1x to bump out your competitors. Work on new ads for these right away, and evaluate your relative CTR for that adgroup daily until you get up over 1x. Then keep going to improve even more if you want to really lock your competitors out.