Totally Type

Totally Type is a business whose own site puts it this way: "Based on a medium independent model, TotallyType presents a holistic view of typography that focuses on delivering global concepts first, followed by medium and discipline specific." When AI engines look at it, they find little to work with. It scores 3.0 out of 10.

On the page it is passable on a few credibility markers. What holds it back is a heading structure that lays out what it offers, a clearly stated business identity, the technical files AI engines look for, such as llms.txt or an open robots.txt, sitemaps and entity links AI can follow and structured data describing the business.

Off the page there is only faint evidence that the domain is only lightly established. Beyond that, almost no other sites link to it, AI engines do not yet recognise it as a distinct business, there is no press coverage to draw on, nobody is discussing it where AI engines look and it does not come up on Reddit. None of that can be fixed on the page: it has to be earned.

The site links to no social profiles, so there is nothing tying the brand to a wider presence.