TRI: Of Friendship and Madness by Rat King

TRI: Of Friendship and Madness by Rat King is a business whose own site puts it this way: "A first-person adventure puzzle exploration game about foxes and triangles! Walk on walls, reflect light rays and create your own path in the Realm of the Odd Gods!." To AI engines like ChatGPT and Perplexity, though, it is barely visible: it scores 3.8 out of 10.

On the page it is passable on basic crawler access and partial sitemap and link coverage. What holds it back is a clearly stated business identity, structured data describing the business, a heading structure that lays out what it offers and credibility markers like credentials or reviews.

Away from its own site, other sites link to it and AI engines recognise it as a distinct business. There is some, but not much, sign that the domain is only lightly established. Beyond that, there is no press coverage to draw on, nobody is discussing it where AI engines look and it does not come up on Reddit. Those are earned elsewhere on the web, not fixed on the site itself.

AI crawlers have visited once in our tracking, including ClaudeBot (Anthropic). It does link out to several social profiles, which helps engines tie the brand together.