AI Visibility Scorecard
True Fleece
truefleece.com · Fashion & Apparel
Borderline visible. AI bots can crawl True Fleece, but the structured-data signals are thin - you are at real risk of being skipped when buyers ask ChatGPT, Claude, or Perplexity for a recommendation.
AI engines read this profile 10 times
Meta AI · Amazon Alexa · Apple Intelligence · Claude
#69,238 of 246,155 in Fashion & Apparel for AI visibility
<1
4
AEO Visibility
iBorderline · 4/10
50
Muse Index Score
iAI agent readiness
Transactable · 50/100
0
AI Adoption
iNone detected · 0/100
About True Fleece
from our crawl and measurement
True Fleece describes itself simply: "Take less. Do more. 100% New Zealand made sustainable merino wool clothing from True Fleece. Naturally Biodegradable. Soft & Resilient. Temperature Regulation. Natural Performance Fiber." To AI engines like ChatGPT and Perplexity, though, it is barely visible: it scores 4.0 out of 10.
Our crawl found structured data on the page (Organization, WebSite, ItemList), an llms.txt file for AI models and a sitemap. It is missing a heading structure that lays out what it offers.
AI crawlers have visited once in our tracking, including Applebot (Siri).
The 6 signals AI reads
Strong · Good · Fair · Weak
Structured Data
Good
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
Fair
Clear headings and answer-style content.
Entity Clarity
Good
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
Weak
Experience, Expertise, Authority, Trust markers.
Technical AEO
Strong
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
Good
Sitemaps and entity links AI can follow.
Off-page authority
How the web signals your brand to AI
Backlinks
Strong
Inbound links from other sites.
Domain Authority
Weak
Little domain authority yet.
Reference Presence
Weak
Not in AI knowledge graphs yet.
News & Press
Weak
No press coverage found yet.
Community
Weak
No community discussion yet.
Social Mentions
Weak
No social discussion found yet.
What this score means
Your AEO score measures whether AI search engines - ChatGPT, Claude, Perplexity, Gemini - can actually read your site and cite it in answers. Roughly two-thirds of sites are invisible to them. At 4/10, True Fleece is crawlable but under-signaled - fixable, and the signals above are where to start.
Is this your brand?
The exact fixes for True Fleece
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How to Get Your Brand Cited by ChatGPT, Gemini, and Claude: The Complete AEO Guide
The search landscape has fundamentally shifted. While Google still dominates, millions of users now ask questions to ChatGPT, Gemini, and Claude instead of typing into a search bar.
Continue reading in your free Engagemii portalFree signup unlocks the full article plus your personalized AEO fix list for True Fleece.
True Fleece lists 124 products, 123 in stock, priced 24.95 to 189.95.
Show all 124 products
- Hilltop Quarter Zip Jersey | Red & Navy · 98.99 · Merino 1/4 zip jersey
- Hilltop Quarter Zip Jersey | Black & Red · 98.99 · Merino 1/4 zip jersey
- Womens Base Layer Leggings | Navy/Pink Stitching · 100.00 · Womens Baselayer Legging
- Akaroa Zip Hoodie | Navy · 189.95 · Akaroa hoodie
- Kids Coast Quarter Zip - With Panel · 90.00 · Merino 1/4 zip jersey
- Womens Coast Quarter Zip Jersey | Royal Blue · 95.99 · Womens Merino 1/4 zip Jersey
- Womens Coast Quarter Zip Jersey | Red · 95.99 · Womens Merino 1/4 zip Jersey
- Womens Coast Quarter Zip Jersey | Green · 95.99 · Womens Merino 1/4 zip Jersey
- Coast Quarter Zip Jersey | Royal Blue · 95.99 · Merino Jersey
- Coast Quarter Zip Jersey | Red · 95.99 · Merino Jersey
- Coast Quarter Zip Jersey | Green · 95.99 · Merino Jersey
- Womens Coast Quarter Zip Jersey | Navy & Royal · 95.99 · Womens Merino 1/4 zip Jersey
- Womens Coast Quarter Zip Jersey | Navy & Red · 95.99 · Womens Merino 1/4 zip Jersey
- Coast Quarter Zip Jersey | Black & Green · 95.99 · Merino Jersey
- Coast Quarter Zip Jersey | Navy & Green · 95.99 · Merino Jersey
- Coast Quarter Zip Jersey | Navy & Red · 95.99 · Merino Jersey
- Coast Quarter Zip Jersey | Navy & Royal · 95.99 · Merino Jersey
- Hilltop Quarter Zip Jersey | Black · 164.95 · Merino 1/4 zip jersey
- Tank Top | Red · 69.95 · Tank
- Tank Top | Green · 69.95 · Tank
- Everyday Quarter Zip | Black · 139.95 · Womens Merino 1/4 zip Top
- Long Sleeve Base Layer | Marlin/Orchid · 110.00 · Base Layer
- Akaroa Zip Hoodie | Navy & Orchid · 189.95 · Womens Hoodie
- Akaroa Zip Hoodie | Indigo & Navy · 189.95 · Womens Hoodie
- Kids Ridgeline Hoodie | Black & Green · 119.95 · Ridgeline Hoodie
- Tank Top | Black · 69.95 · Tank
- Akaroa Zip Hoodie | Orchid & Marlin · 189.95 · Womens Hoodie
- Akaroa 2.0 Zip Hoodie | Navy/Orchid · 189.95 · Womens Hoodie
- Akaroa 2.0 Zip Hoodie | Indigo/Orchid · 189.95 · Womens Hoodie
- Akaroa 2.0 Zip Hoodie | Black/Grey · 189.95 · Womens Hoodie
- Kids Ridgeline Hoodie | Marlin & Navy · 119.95 · Ridgeline Hoodie
- Kids Ridgeline Hoodie | Navy & Green · 119.95 · Ridgeline Hoodie
- Kids Ridgeline Hoodie | Navy & Pink · 119.95 · Ridgeline Hoodie
- Short Sleeve Polo Shirt | Red · 59.95 · Polo
- Everyday Quarter Zip | Black · 139.95 · Mens Merino 1/4 zip Top
- Everyday Quarter Zip | Navy · 139.95 · Mens Merino 1/4 zip Top
- Everyday Quarter Zip | Marlin · 139.95 · Mens Merino 1/4 zip Top
- Everyday Quarter Zip | Navy · 139.95 · Womens Merino 1/4 zip Top
- Everyday Quarter Zip | Olive · 139.95 · Womens Merino 1/4 zip Top
- Team CP branded Beanie · 40.00 · Beanie
- Kids Coast Quarter Zip - Recommended for School · 95.00 · Merino 1/4 zip jersey
- Short Sleeve Polo Shirt | Navy · 110.00 · Polo
- Mackenzie Hood | Navy & Orchid · 179.00 · Womens Mackenzie Hoodie
- Kids Base Layer Top · 55.00 · Base Layer
- T-shirt | Grey Marle · 89.95 · Base Layer
- T-shirt | Black · 89.95 · Base layer
- Long Sleeve Base Layer | Orchid · 110.00 · Base Layer
- Kids Base Layer Top | Green camo · 55.00 · Base Layer
- Kids Base Layer Top | Pink camo · 55.00 · Base Layer
- Womens Hilltop Quarter Zip Jersey | Black · 164.99 · Merino 1/4 zip jersey
- Womens Hilltop Quarter Zip Jersey | Plum · 164.99 · Merino 1/4 zip jersey
- Womens Hilltop Quarter Zip Jersey | Olive · 164.99 · Merino 1/4 zip jersey
- Tank Top | Grey · 69.95 · Tank
- T-shirt | Paradise Pink · 89.95 · Base Layer
- Tank Top | Olive · 69.95 · Singlet
- Long Sleeve Base Layer | Olive & Black · 110.00 · Base Layer
- Long Sleeve Base Layer | Grey & Black · 110.00 · Base Layer
- Unisex Essential 300 Beanie · 35.00 · Beanie
- Womens Base Layer Leggings | Olive · 77.00 · Womens Baselayer Legging
- Tank Top | Paradise Pink · 69.95 · Tank
- T-shirt | Orchid · 89.95 · Base Layer
- Kids Neck Warmer · 35.00 · out of stock · Neckwarmer-Headband
- Tank Top | Orchid · 69.95 · Tank
- Tank Top | Olive · 69.95 · Tank
- Tank Top | Navy · 69.95 · Tank
- Everyday Quarter Zip | Spruce · 139.95 · Womens Merino 1/4 zip Top
- Everyday Quarter Zip | Orchid · 139.95 · Womens Merino 1/4 zip Top
- Mackenzie Hoodie | Black · 179.00 · Mackenzie Hoodie
- Mackenzie Hood | Black · 179.00 · Womens Mackenzie Hoodie
- Mackenzie Hood | Plum · 179.00 · Womens Mackenzie Hoodie
- Mackenzie Hood | Navy & Indigo · 100.00 · Womens Mackenzie Hoodie
- Mackenzie Hood | Marlin · 179.00 · Mackenzie Hoodie
- Womens Base Layer Leggings | Pink camo · 110.00 · Womens Baselayer Legging
- T-shirt | Olive · 89.95 · Base Layer
- Everyday Quarter Zip | Pink & Grey · 139.95 · Womens Merino 1/4 zip Top
- Everyday Quarter Zip | Paradise Pink & Navy · 139.95 · Womens Merino 1/4 zip Top
- T-shirt | Spruce · 89.95 · Base Layer
- T-shirt | Pink Camo · 89.95 · Base Layer
- T-shirt | Olive · 89.95 · Base Layer
- Long Sleeve Base Layer | Black · 110.00 · Base Layer
- Mens Base Layer Leggings | Black · 99.95 · Base Layer
- Short Sleeve Polo Shirt | Olive · 99.00 · Polo
- Tank Top | Black · 69.95 · Tank
- Tank Top | Navy · 69.95 · Tank
- T-shirt | Navy · 89.95 · Base Layer
- Long Sleeve Base Layer | Pink camo · 110.00 · Base Layer
- Long Sleeve Base Layer | Green camo · 110.00 · Base Layer
- Kids Base Layer Leggings · 55.00 · Children's Base Layer leggings
- Long Sleeve Base Layer | Green & Navy · 110.00 · Base Layer
- Unisex Snug Fit 190 Beanie · 35.00 · Beanie
- Womens Coast Quarter Zip Jersey | Navy · 159.95 · Womens Merino 1/4 zip Jersey
- T-shirt | Black · 89.95 · Base Layer
- Neck Warmer · 35.00 · Neckwarmer-Headband
- Womens Base Layer Leggings | Black · 99.95 · Womens Baselayer Legging
- Long Sleeve Base Layer | Black · 110.00 · Base Layer
- Kids Base Layer Top | Navy & Pink · 55.00 · Base Layer
- Mackenzie Hood | Navy & Indigo · 179.00 · Mackenzie Hoodie
- T-shirt | Navy · 89.95 · Base Layer
- T-shirt | Grey Marle · 89.95 · Base Layer
- Gift Voucher - True Fleece · 30.00 · Gift Card
- Womens Coast Quarter Zip Jersey | Black · 159.95 · Womens Merino 1/4 zip Jersey
- Mackenzie Hood | Navy & Red · 100.00 · Mackenzie Hoodie
- Mackenzie Hood | Navy & Green · 100.00 · Mackenzie Hoodie
- Coast Quarter Zip Jersey | Black · 159.95 · Merino Jersey
- Coast Quarter Zip Jersey | Navy · 159.95 · Merino Jersey
- Poncho | Red & Ivory · 189.95 · Womens Poncho
- Poncho | Black & Ivory · 189.95 · Womens Poncho
- Long Sleeve Base Layer | Pink · 100.00 · Base Layer
- Long Sleeve Base Layer | Navy · 85.00 · Base Layer
- Womens Base Layer Leggings | Navy · 99.95 · Womens Baselayer Legging
- Mens Base Layer Leggings | Navy · 77.00 · Base Layer
- Long Sleeve Base Layer | Navy · 110.00 · Base Layer
- Long Sleeve Base Layer | Navy & Red · 85.00 · Base Layer
- Kids Merino Headband · 24.95 · Headband
- Hand Warmers · 29.95 · Womens Handwarmer
- Mens Hand Warmers · 29.95 · Mens handwarmers
- Kids Base Layer Leggings | Navy · 55.00 · Children's Base Layer leggings
- Headband · 24.95 · Headband
- Kids Mackenzie Hoodie | Navy with coloured hood · 100.00 · Mackenzie Hoodie
- Unisex Ultra Beanie · 40.00 · Merino Beanie
- True Fleece Beanie · 35.00 · Beanie
- Kids Base Layer Top | Navy w coloured logo · 40.00 · Base Layer
- Kids V Neck Jersey · 90.00 · V-Neck
- Kids Cardigan · 93.00 · Cardigan
Machine-readable copy: the product feed (JSON).
Source & Attribution
Scored by Engagemii on August 1, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/truefleece
Cite this score: Engagemii (2026). "AEO Score for True Fleece." Retrieved from https://engagemii.com/aeo/brands/truefleece
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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