AI Search Analytics For Marketing Teams

What is Analyze AI—and what does it actually do?

Analyze AI is an AI search analytics platform. It maps how AI answer engines portray your brand (what's said, where you appear, and who appears beside you), then ties that visibility to GA4 traffic, conversions, and revenue—so you can invest where results compound.

How is Analyze AI different from "GEO tools"?

Most GEO tools stop at screenshots of mentions. AI search analytics goes further:Tracks appearance + placement + sentiment across enginesAttributes AI referrals to sessions, pages, and conversions via GA4Adds competitive and citation context (who else appears, which sources shape answers)Guides specific improvements (entities, sources, gaps) rather than generic scores

How does Analyze AI work, in practice?

We follow a four-step loop that mirrors how teams operate:Discover: See where you do/don't appear; view sources models cite.Measure: Track share of answers, positions, sentiment, and movement by topic, product, and competitor.Improve: Get the citations, entities, and content gaps that influence model responses.Govern: Monitor risk terms and reputational drift; catch negative narratives early.No code to start. Connect GA4 to unlock attribution.

Which AI engines do you monitor?

We track major answer engines and assistants (e.g., ChatGPT, Claude, Gemini, Perplexity, Copilot, and others as they gain adoption). You'll see engine-level contribution to traffic and visibility, month by month.

What counts as an "appearance" or "mention" in Analyze AI?

An appearance is when an engine names your brand, product, or site in its answer or includes your domain among citations/sources. We record position/ordering, sentiment, and co-mentions (who else appears alongside you).

Can Analyze AI show when AI is positive or negative about us?

Yes. We capture portrayal and sentiment at the prompt level (supportive, neutral, critical) and surface risk terms (e.g., pricing controversy, reliability complaints) so comms/content teams can respond with evidence.

Can I track competitors?

Absolutely. Set the rivals that matter; Analyze AI maintains a rolling scoreboard by cluster and prompt—share of answers, sentiment, movement, and citation share—so you know where to push and how.

How does attribution work?

Connect GA4 and we attribute AI-referred sessions to:Engine/model (e.g., Perplexity vs. Copilot)Landing pages (which pages earn visits and convert)Time trends (30-day, MoM)This closes the loop from appearance → session → conversion.