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AI Visibility Scorecard
Under Armour
underaurmur.com · Sports & Recreation
Borderline visible. AI bots can crawl Under Armour, but the structured-data signals are thin - you are at real risk of being skipped when buyers ask ChatGPT, Claude, or Perplexity for a recommendation.
Monitoring for AI engine activity
In the Engagemii AEO index
#75,533 of 195,577 in Sports & Recreation for AI visibility
5
/10
AEO Score
About Under Armour
from our crawl and measurement
"Under Armour builds game-changing sportswear, athletic shirts, shoes and more. FREE SHIPPING available and FREE returns on workout clothes, shoes, and gear." That is how Under Armour introduces itself. To AI engines like ChatGPT and Perplexity it is partially visible, scoring 5.0 out of 10, readable in places and missing in others.
Our crawl found structured data on the page (Organization, WebPage, WebSite) and a readable heading structure. It is missing an llms.txt file and a sitemap.
The 6 signals AI reads
Higher is better · 0-10
Structured Data
6
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
7
Clear headings and answer-style content.
Entity Clarity
6
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
1
Experience, Expertise, Authority, Trust markers.
Technical AEO
6
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
9
Sitemaps and entity links AI can follow.
Off-page authority
How the web signals your brand to AI
Backlinks
1
Inbound links from other sites.
Domain Trust
0
Little domain authority yet.
Entity Presence
0
Not in AI knowledge graphs yet.
News Mentions
0
No press coverage found yet.
Community
0
No community discussion yet.
0
No Reddit mentions found yet.
What this score means
Your AEO score measures whether AI search engines - ChatGPT, Claude, Perplexity, Gemini - can actually read your site and cite it in answers. Roughly two-thirds of sites are invisible to them. At 5/10, Under Armour is crawlable but under-signaled - fixable, and the signals above are where to start.
Is this your brand?
The exact fixes for Under Armour
Which AI engines already crawl you
Weekly ChatGPT & Claude citation tracking
Athletes Know What They Want. They Just Can't Find a Brand That Listens.
An athlete shopping for gear isn't browsing. They're problem-solving.
Continue reading in your free Engagemii portalFree signup unlocks the full article plus your personalized AEO fix list for Under Armour.
Source & Attribution
Scored by Engagemii on August 8, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/underaurmur
Cite this score: Engagemii (2026). "AEO Score for Under Armour." Retrieved from https://engagemii.com/aeo/brands/underaurmur
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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