Understanding Science

Understanding Science is a business whose own site puts it this way: "How science works The core of science The social side of science Science and society What has science done for you lately?." Measured against the twelve signals AI engines rely on, it scores 7.5 out of 10, a strong showing.

On its own pages the site does well on a clear heading structure, crawler access and the files AI engines look for and sitemaps and entity links AI can follow. It is passable on a partly stated business identity. What holds it back is structured data describing the business and credibility markers like credentials or reviews.

Off the page, other sites link to it, the domain reads as established, AI engines recognise it as a distinct business, it turns up in press coverage, people discuss it in places AI engines read and it comes up on Reddit.

AI crawlers have visited 4 times in our tracking, including Meta AI, ClaudeBot (Anthropic) and Applebot (Siri). It does link out to several social profiles, which helps engines tie the brand together.