Unusual Returns

"Securing, optimizing, and investing in the future of businessAt Unusual Returns, we focus on improving your cybersecurity, making your business run more smoothly, and helping new startups." That is how Unusual Returns introduces itself. To AI engines like ChatGPT and Perplexity, though, it is barely visible: it scores 3.8 out of 10.

The page falls short on a clearly stated business identity, the technical files AI engines look for, such as llms.txt or an open robots.txt, sitemaps and entity links AI can follow, structured data describing the business, a heading structure that lays out what it offers and credibility markers like credentials or reviews.

Away from its own site, other sites link to it. There is some, but not much, sign that the domain is only lightly established. Beyond that, AI engines do not yet recognise it as a distinct business, there is no press coverage to draw on, nobody is discussing it where AI engines look and it does not come up on Reddit. Those are earned elsewhere on the web, not fixed on the site itself.

AI crawlers have visited 2 times in our tracking, including ClaudeBot (Anthropic). There is not much on the page to read either, about 40 words. The business dates to 2021.