Use More Paper

"After 22 years running technology and operations at a top law firm, I'm exploring the global analog revival - why millions are returning to vinyl, film cameras, notebooks, and dumbphones." That is how Use More Paper introduces itself. To AI engines like ChatGPT and Perplexity, though, it is barely visible: it scores 3.0 out of 10.

On the page it is passable on basic crawler access. What holds it back is a clearly stated business identity, structured data describing the business, a heading structure that lays out what it offers, credibility markers like credentials or reviews and sitemaps and entity links AI can follow.

Off the page there is only faint evidence that only a handful of sites link to it and the domain is only lightly established. Beyond that, AI engines do not yet recognise it as a distinct business, there is no press coverage to draw on, nobody is discussing it where AI engines look and it does not come up on Reddit. Those are earned elsewhere on the web, not fixed on the site itself.

AI crawlers have visited once in our tracking, including ClaudeBot (Anthropic). There is not much on the page to read either, about 61 words. The site links to no social profiles, so there is nothing tying the brand to a wider presence.