Usual, Usable, and the UNusual

Usual, Usable, and the UNusual is a business whose own site puts it this way: "I've driven 18-wheelers in the US Army. I've had roughly 75 cats in my current lifetime. And 7 dogs that I gave basic obedience to. That was fun." To AI engines like ChatGPT and Perplexity it is close to invisible, scoring 2.8 out of 10.

On the page it is passable on some structured data, a partly stated business identity and basic crawler access. What holds it back is a heading structure that lays out what it offers, sitemaps and entity links AI can follow and credibility markers like credentials or reviews.

Off the page, almost no other sites link to it, the domain does not yet read as established, AI engines do not yet recognise it as a distinct business, there is no press coverage to draw on, nobody is discussing it where AI engines look and it does not come up on Reddit. Those are earned elsewhere on the web, not fixed on the site itself.

There is not much on the page to read either, about 98 words. The site links to no social profiles, so there is nothing tying the brand to a wider presence.