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AI Visibility Scorecard
RateZip
utilityswitcher.com · Finance & Insurance
Borderline visible. AI bots can crawl RateZip, but the structured-data signals are thin - you are at real risk of being skipped when buyers ask ChatGPT, Claude, or Perplexity for a recommendation.
Monitoring for AI engine activity
In the Engagemii AEO index
#269,070 of 754,317 in Finance & Insurance for AI visibility
4.8
/10
AEO Score
About RateZip
from our crawl and measurement
Rate Intelligence is a New Canaan, CT business whose own site puts it this way: "RateZip is the rate intelligence company: a licensed mortgage broker and financial comparison site tracking published bank and lender rates around the clock." When AI engines look at it, they find little to work with. It scores 4.8 out of 10.
Our crawl found structured data on the page (NewsMediaOrganization, Organization, FinancialService) and a readable heading structure. It is missing an llms.txt file and a sitemap.
By its own structured data it is a financial services business.
The 6 signals AI reads
Higher is better · 0-10
Structured Data
8
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
10
Clear headings and answer-style content.
Entity Clarity
10
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
5
Experience, Expertise, Authority, Trust markers.
Technical AEO
6
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
7
Sitemaps and entity links AI can follow.
Off-page authority
How the web signals your brand to AI
Backlinks
1
Inbound links from other sites.
Domain Authority
0
Little domain authority yet.
Reference Presence
0
Not in AI knowledge graphs yet.
News & Press
0
No press coverage found yet.
Community
0
No community discussion yet.
Social Mentions
0
No social discussion found yet.
What this score means
Your AEO score measures whether AI search engines - ChatGPT, Claude, Perplexity, Gemini - can actually read your site and cite it in answers. Roughly two-thirds of sites are invisible to them. At 4.8/10, RateZip is crawlable but under-signaled - fixable, and the signals above are where to start.
Is this your brand?
The exact fixes for RateZip
Which AI engines already crawl you
Weekly ChatGPT & Claude citation tracking
How to Get Your Brand Cited by ChatGPT, Gemini, and Claude: The Complete AEO Guide
The search landscape has fundamentally shifted. While Google still dominates, millions of users now ask questions to ChatGPT, Gemini, and Claude instead of typing into a search bar.
Continue reading in your free Engagemii portalFree signup unlocks the full article plus your personalized AEO fix list for RateZip.
Source & Attribution
Scored by Engagemii on August 30, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/utilityswitcher
Cite this score: Engagemii (2026). "AEO Score for RateZip." Retrieved from https://engagemii.com/aeo/brands/utilityswitcher
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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