AI Visibility Scorecard
Mutual funds, IRAs, ETFs, 401(k) plans, and more
vanguard.com · Finance & Insurance
Borderline visible. AI bots can crawl Mutual funds, IRAs, ETFs, 401(k) plans, and more, but the structured-data signals are thin - you are at real risk of being skipped when buyers ask ChatGPT, Claude, or Perplexity for a recommendation.
AI engines read this profile 231 times
Meta AI · Claude · ChatGPT · Amazon Alexa
#331,070 of 792,924 in Finance & Insurance for AI visibility
5
AEO Visibility
iBorderline · 4.7/10
5
Muse Index Score
iAI agent readiness
Basic · 5/100
0
AI Adoption
iNone detected · 0/100
About Mutual funds, IRAs, ETFs, 401(k) plans, and more
from our crawl and measurement
Mutual funds, IRAs, ETFs, 401(k) plans, and more is a business whose own site puts it this way: "Only mutual funds and ETFs (exchange-traded funds) with a minimum 10-year history were included in the comparison." To AI engines like ChatGPT and Perplexity, though, it is barely visible: it scores 4.7 out of 10.
Our crawl found a sitemap. It also found the gaps that keep answer engines guessing: structured data describing the business, an llms.txt file, a heading structure that lays out what it offers.
AI crawlers have visited the site 9 times in our tracking, so the engines are already looking.
The 6 signals AI reads
Strong · Good · Fair · Weak
Structured Data
Weak
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
Good
Clear headings and answer-style content.
Entity Clarity
Fair
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
Weak
Experience, Expertise, Authority, Trust markers.
Technical AEO
Good
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
Fair
Sitemaps and entity links AI can follow.
Off-page authority
How the web signals your brand to AI
Backlinks
Weak
No inbound links found yet.
Domain Authority
Fair
Established authority for your domain.
Reference Presence
Weak
Not in AI knowledge graphs yet.
News & Press
Weak
No press coverage found yet.
Community
Weak
No community discussion yet.
Social Mentions
Weak
No social discussion found yet.
What this score means
Your AEO score measures whether AI search engines - ChatGPT, Claude, Perplexity, Gemini - can actually read your site and cite it in answers. Roughly two-thirds of sites are invisible to them. At 4.7/10, Mutual funds, IRAs, ETFs, 401(k) plans, and more is crawlable but under-signaled - fixable, and the signals above are where to start.
Is this your brand?
The exact fixes for Mutual funds, IRAs, ETFs, 401(k) plans, and more
Which AI engines already crawl you
Free AI bot monitoring: see every AI crawler that visits you
How to Get Your Brand Cited by ChatGPT, Gemini, and Claude: The Complete AEO Guide
The search landscape has fundamentally shifted. While Google still dominates, millions of users now ask questions to ChatGPT, Gemini, and Claude instead of typing into a search bar.
Continue reading in your free Engagemii portalFree signup unlocks the full article plus your personalized AEO fix list for Mutual funds, IRAs, ETFs, 401(k) plans, and more.
Source & Attribution
Scored by Engagemii on August 1, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/vanguard
Cite this score: Engagemii (2026). "AEO Score for Mutual funds, IRAs, ETFs, 401(k) plans, and more." Retrieved from https://engagemii.com/aeo/brands/vanguard
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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