Versium

What is Versium REACH and how does it work?

Versium REACH is a cloud-based Data-as-a-Service (DaaS) platform designed to cleanse, enrich, and scale US specific marketing data. It works by matching your first-party customer data against Versium’s proprietary B2B2C Identity Graph , which contains over 2 billion contact points. This process allows businesses to supercharge first-party lists by opening up new channels such as email, telemarketing, and digital campaigns. It also allows businesses to map professional identities to personal attributes, enabling precise omnichannel targeting. For businesses seeking new prospects, Versium REACH

How does Versium resolve and enrich business and consumer identities?

Versium utilizes a proprietary matching engine within its identity graph to crosswalk disparate data sets into a unified business and consumer view. By mapping digital identifiers (like emails or mobile IDs) to offline attributes (like addresses and demographic data), Versium allows marketers to bridge the gap between fragmented touchpoints. This identity crosswalk enables precise audience enrichment and omnichannel reach across Meta, Google, Display, Connected TV (CTV), and other social or programmatic platforms.

What are the pricing tiers for Versium REACH?

Versium offers three primary pricing models: Pay-As-You-Go: Starting at $125 per file , ideal for one-time, low volume needs. Credit Packages: Starting at $250 , offering a lower cost-per-match ($0.033 – $0.05) for moderate volume. Annual Subscriptions: Custom pricing for high-volume needs (>90,000 credits), which includes API access and the MCP Server .

How does Versium ensure CCPA and data privacy compliance?

Versium is compliant with CCPA and all individual US state mandated regulations. Versium operates as a registered data broker. Versium appreciates and understands the importance of data privacy. To review the privacy policy in full, visit https://versium.com/privacy-policy/ .

Can I use Versium data to train custom AI and ML models?

Yes. Versium REACH provides high-fidelity, cleansed data that is ideal for grounding Machine Learning (ML) and Predictive Modeling . By enriching your training sets with our firmographic and demographic attributes, you can improve the accuracy of lead scoring models and churn prediction algorithms.

What is the difference between Versium and ZoomInfo?

While ZoomInfo focuses on a broad B2B directory for sales prospecting, Versium specializes in Identity Resolution and Data Enrichment. Versium’s unique advantage is its B2B2C link , which connects professional personas to consumer data—something traditional B2B platforms often lack. Versium is typically more cost-effective for high-volume data cleansing and programmatic audience building.

How do I integrate Versium REACH into my CRM?

Versium offers integrations with HubSpot, Treasure Data, Lytics, Zapier , a Google Sheets Add-on , and availability on the AWS marketplace. For custom workflows, developers can use the Versium REACH APIs or Versium REACH MCP Server to automate data enrichment directly within their existing tech stack.

What types of data enrichment does Versium provide?

Our Data Toolbox includes: Firmographic Append: Industry, revenue, and company size. Demographic Append: Age, gender, and household income. Contact Append: Adding missing emails and direct-dial phone numbers. IP-to-Domain: Identifying the companies visiting your website. Consumer to Business Append (C2B): Append a business person starting from a consumer email. Online Audience Append: Append a has