VRT

VRT is a business whose own site puts it this way: "Het zit in wat er daarna gebeurt, ver nadat de kijk- en luistercijfers geteld zijn." To AI engines like ChatGPT and Perplexity it is partially visible, scoring 5.9 out of 10, readable in places and missing in others.

On the page itself the strengths are clear: a clear heading structure and sitemaps and entity links AI can follow. It is passable on a partly stated business identity and basic crawler access. What holds it back is structured data describing the business and credibility markers like credentials or reviews.

Away from its own site, the domain reads as established, AI engines recognise it as a distinct business, it turns up in press coverage and people discuss it in places AI engines read. Beyond that, almost no other sites link to it and it does not come up on Reddit.

It does link out to several social profiles, which helps engines tie the brand together.