Wag the Writer

Wag the Writer is a business whose own site puts it this way: "Read more My Writing Strange to find an establishment called The Boudoir of the Second Empire, furnished in the style of Paris in the 1860s, where all the staff speak with French accents." To AI engines like ChatGPT and Perplexity, though, it is barely visible: it scores 3.0 out of 10.

On the page itself the strengths are clear: a clear heading structure. It is passable on basic crawler access and partial sitemap and link coverage. What holds it back is a clearly stated business identity, credibility markers like credentials or reviews and structured data describing the business.

Off the page, almost no other sites link to it, the domain does not yet read as established, AI engines do not yet recognise it as a distinct business, there is no press coverage to draw on, nobody is discussing it where AI engines look and it does not come up on Reddit. Those are earned elsewhere on the web, not fixed on the site itself.