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AI Visibility Scorecard
Scottish Rugby
wearescotland.com · Media & Entertainment
Borderline visible. AI bots can crawl Scottish Rugby, but the structured-data signals are thin - you are at real risk of being skipped when buyers ask ChatGPT, Claude, or Perplexity for a recommendation.
Monitoring for AI engine activity
In the Engagemii AEO index
#1,174,503 of 1,879,651 in Media & Entertainment for AI visibility
4.2
/10
AEO Score
About Scottish Rugby
from our crawl and measurement
"Scottish Rugby is the governing body for rugby union in Scotland in Scotland. Our role is to grow the game and inspire Scotland through rugby in line with our values of respect, leadership." That is how Home introduces itself. To AI engines like ChatGPT and Perplexity, though, it is barely visible: it scores 3.9 out of 10.
Our crawl found structured data on the page (WebPage, BreadcrumbList, WebSite) and a readable heading structure. It is missing an llms.txt file and a sitemap.
The 6 signals AI reads
Higher is better · 0-10
Structured Data
6
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
8
Clear headings and answer-style content.
Entity Clarity
7
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
3
Experience, Expertise, Authority, Trust markers.
Technical AEO
5
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
7
Sitemaps and entity links AI can follow.
Off-page authority
How the web signals your brand to AI
Backlinks
1
Inbound links from other sites.
Domain Trust
0
Little domain authority yet.
Entity Presence
0
Not in AI knowledge graphs yet.
News Mentions
0
No press coverage found yet.
Community
0
No community discussion yet.
0
No Reddit mentions found yet.
What this score means
Your AEO score measures whether AI search engines - ChatGPT, Claude, Perplexity, Gemini - can actually read your site and cite it in answers. Roughly two-thirds of sites are invisible to them. At 4.2/10, Scottish Rugby is crawlable but under-signaled - fixable, and the signals above are where to start.
Is this your brand?
The exact fixes for Scottish Rugby
Which AI engines already crawl you
Weekly ChatGPT & Claude citation tracking
How to Get Your Brand Cited by ChatGPT, Gemini, and Claude: The Complete AEO Guide
The search landscape has fundamentally shifted. While Google still dominates, millions of users now ask questions to ChatGPT, Gemini, and Claude instead of typing into a search bar.
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Source & Attribution
Scored by Engagemii on August 12, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/wearescotland
Cite this score: Engagemii (2026). "AEO Score for Scottish Rugby." Retrieved from https://engagemii.com/aeo/brands/wearescotland
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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