We Built This City

We Built This City describes itself simply: "We Built This City Art Shop. Founded in 2014 We Built This City is an award winning Art shop set up to help over 750 independent London artists, designers & makers showcase their talents." To AI engines like ChatGPT and Perplexity it is partially visible, scoring 5.4 out of 10, readable in places and missing in others.

On the page itself the strengths are clear: a clear heading structure and sitemaps and entity links AI can follow. It is passable on a partly stated business identity. What holds it back is structured data describing the business, credibility markers like credentials or reviews and the technical files AI engines look for, such as llms.txt or an open robots.txt.

Away from its own site, other sites link to it. There is some, but not much, sign that the domain is only lightly established. Beyond that, AI engines do not yet recognise it as a distinct business, there is no press coverage to draw on, nobody is discussing it where AI engines look and it does not come up on Reddit. Those are earned elsewhere on the web, not fixed on the site itself.

AI crawlers have visited once in our tracking, including ClaudeBot (Anthropic). It does link out to several social profiles, which helps engines tie the brand together.