Which Gambling

Which Gambling is a business whose own site puts it this way: "Every site we review is legitimate, and while the sign-up process might vary a little from site to site, in our experience, it’ll basically look like this: Click on our link that sends you." To AI engines like ChatGPT and Perplexity, though, it is barely visible: it scores 4.6 out of 10.

On the page itself the strengths are clear: structured data describing the business, a clear heading structure, a clearly stated business identity, visible credibility markers and sitemaps and entity links AI can follow. It is passable on basic crawler access.

Off the page, almost no other sites link to it, the domain does not yet read as established, AI engines do not yet recognise it as a distinct business, there is no press coverage to draw on, nobody is discussing it where AI engines look and it does not come up on Reddit. Those are earned elsewhere on the web, not fixed on the site itself.

The site links to no social profiles, so there is nothing tying the brand to a wider presence.