AI Visibility Scorecard
Will and Wind
willandwind.com.au · E-commerce
Borderline visible. AI bots can crawl Will and Wind, but the structured-data signals are thin - you are at real risk of being skipped when buyers ask ChatGPT, Claude, or Perplexity for a recommendation.
AI engines read this profile 3 times
Claude
#74,439 of 739,124 in E-commerce for AI visibility
<1
4
AEO Visibility
iBorderline · 4.2/10
65
Muse Index Score
iAI agent readiness
Transactable · 65/100
0
AI Adoption
iNone detected · 0/100
About Will and Wind
from our crawl and measurement
Will and Wind, based in Hendra, QLD, describes itself simply: "Discover eco-friendly, quick-dry towels designed for travel, gym, & everyday use. Lightweight, ultra-absorbent & sustainably made. Shop Will & Wind today!." To AI engines like ChatGPT and Perplexity it is partially visible, scoring 5.7 out of 10, readable in places, missing in others.
Almost none of the machinery AI engines read is present, including structured data describing the business, an llms.txt file, a sitemap.
AI crawlers have visited the site once in our tracking, so the engines are already looking.
The 6 signals AI reads
Strong · Good · Fair · Weak
Structured Data
Strong
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
Strong
Clear headings and answer-style content.
Entity Clarity
Good
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
Fair
Experience, Expertise, Authority, Trust markers.
Technical AEO
Strong
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
Strong
Sitemaps and entity links AI can follow.
Off-page authority
How the web signals your brand to AI
Backlinks
Strong
Inbound links from other sites.
Domain Authority
Weak
Little domain authority yet.
Reference Presence
Weak
Not in AI knowledge graphs yet.
News & Press
Weak
No press coverage found yet.
Community
Weak
No community discussion yet.
Social Mentions
Weak
No social discussion found yet.
What this score means
Your AEO score measures whether AI search engines - ChatGPT, Claude, Perplexity, Gemini - can actually read your site and cite it in answers. Roughly two-thirds of sites are invisible to them. At 4.2/10, Will and Wind is crawlable but under-signaled - fixable, and the signals above are where to start.
Frequently Asked Questions
What materials are your sustainable beach towels made from?
Our sustainable beach towels are made from recycled PET (rPET) microfibre, created by giving used plastic bottles a second life. This innovative material uses 85% less energy, 75% less carbon and fossil fuels and 90% less water compared to virgin polyester. Our supply chain is certified to the Global Recycled Standard (GRS), ensuring transparency, traceability and environmentally responsible production.
Are your beach towels durable and quick-drying?
Yes. The recycled microfibre accelerates evaporation, giving you a genuinely fast dry towel, while the reinforced hems withstand years of sun, surf and suitcase squashing.
How should I care for and wash my sustainable beach towel?
Like any towel, you want it to dry as quickly as possible once it is wet. To keep your fast dry towel performing at its best, cold wash with mild detergent, avoid fabric softener and line dry. This preserves absorbency, colour vibrancy and those eco friendly credentials.
How absorbent are your quick dry towels?
Very. Our premium microfibre absorbs up to three times its weight in water, so whether you are fresh from the surf, pool, or shower, you will be dry in seconds without the heavy sogginess of traditional cotton towels. Even with all that absorbency, our lightweight microfibre keeps our quick dry towels fast to dry, easy to pack, and ready for your next adventure.
Will the colours fade over time?
We use high-quality inks and a specialised printing process to keep our Australian landscape and marine life designs vibrant, even after countless washes.
Is this your brand?
The exact fixes for Will and Wind
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How to Get Your Brand Cited by ChatGPT, Gemini, and Claude: The Complete AEO Guide
The search landscape has fundamentally shifted. While Google still dominates, millions of users now ask questions to ChatGPT, Gemini, and Claude instead of typing into a search bar.
Continue reading in your free Engagemii portalFree signup unlocks the full article plus your personalized AEO fix list for Will and Wind.
Will and Wind lists 102 products, 100 in stock, priced 7.07 to 638.00.
Show all 102 products
- Blue Whales Travel Towel · 50.00 · BLUE CRUST
- Kalbarri Car Seat Towel · 71.00
- Bottlenose Dolphin and Calf Travel Towel · 50.00 · Brooke Pyke
- Bottlenose Dolphin & Calf Multi-Towel · 15.00 · Brooke Pyke
- MINI Manta Hooded · 43.00
- Whale Tail Travel Towel · 50.00 · BLUE CRUST
- Manta Ray Travel Towel · 50.00
- BUY ANY 3 CAR SEAT TOWELS | GET THE 4TH 50% OFF · 248.00 · BYOB
- 3 GYM TOWELS - SAVE 10% · 77.00 · BYOB
- 5 GYM TOWELS - SAVE 15% · 118.00 · BYOB
- 2 CAR SEAT TOWELS + 2 TRAVEL TOWELS | SAVE 10% + FREE POSTAGE · 217.00 · BYOB
- Kimberley Dog Towel · 29.00
- Kalbarri Dog Towel · 29.00
- Moreton Island, Southern End Travel Towel · 50.00
- Honeymoon Bay, Moreton Island Travel Towel · 50.00
- ONE FOR EVERY DAY - BUY 6 TEA TOWELS GET 1 FREE · 85.00 · BYOB
- 3 PACK TEA TOWELS | SAVE 10% · 39.00 · BYOB
- Kimberley Car Seat Towel · 71.00
- Whale Shark Car Seat Towel · 71.00
- Leopards Yin Yang Car Seat Towel · 71.00
- Green Sea Turtle Car Seat Towel · 71.00
- Ningaloo from Above Car Seat Towel · 71.00
- Heart Reef Car Seat Towel · 71.00
- TOWELS TOWELS TOWELS | 2 FREE GYM TOWELS PLUS FREE POSTAGE · 453.00 · BYOB
- FAMILY BEACH READY | SAVE 50% ON BEACH MAT + FREE POSTAGE · 453.00 · BYOB
- FAMILY BEACH BASICS | SAVE 10% PLUS FREE POSTAGE · 217.00 · BYOB
- WE BOUGHT A CAMPERVAN! | SAVE 15% PLUS POSTAGE · 638.00 · BYOB
- Moreton Island, Southern End Multi-Towel · 15.00
- Honeymoon Bay, Moreton Island Multi-Towel · 15.00
- BUY 2 HOODIES | Save 10%! · 77.00 · BYOB
- PICK 5 TRAVEL TOWELS | GET 6TH FREE! + FREE POSTAGE · 248.00 · BYOB
- PICK 4 TRAVEL TOWELS | GET 5TH 50% OFF! · 223.00 · BYOB
- Humpback Whales Travel Towel · 50.00
- Leopards Yin Yang Gym Towel · 29.00
- Whale Shark Gym Towel · 29.00
- Kimberley Gym Towel · 29.00
- Kalbarri Gym Towel · 29.00
- Dusty Pink Whale Tail Gym Towel · 29.00
- Charcoal Whale Tail Gym Towel · 29.00
- Turtle on Beach Travel Towel · 50.00
- MINI Whale Shark Hooded · 43.00
- ADULT | Whale Shark Hooded Towel · 64.00
- ADULT | Kalbarri Hooded Towel · 64.00
- MINI Turtle Hooded · 43.00
- Kalbarri Multi-Towel · 15.00
- Kimberley Multi-Towel · 15.00 · TIAV
- Kalbarri Beach Blanket · 64.00
- Pink Lake Travel Towel · 50.00 · TIAV
- Ningaloo From Above Beach Mat · 85.00 · BLUE MEDIA
- FAMILY HOODIE BUNDLE | SAVE 15% + FREE POSTAGE · 191.00 · BYOB
- W&W Print 100% Linen Cushion Cover · 36.00 · out of stock · Apparel
- W&W 100% Linen Cushion Cover · 36.00 · out of stock · Apparel
- Ladies | V-Neck T-Shirt · 36.00 · Apparel
- UNISEX | NEW W&W Pocket Hoodie Sweatshirt · 64.00 · Apparel
- UNISEX | NEW W&W Brand Staple Tee · 36.00 · Apparel
- Heart Reef Travel Towel · 50.00
- Heart Reef Multi-Towel · 15.00
- Tangalooma Wrecks Travel Towel · 50.00
- Ningaloo From Above Beach Blanket · 64.00 · BLUE MEDIA
- Yin Yang Leopard Sharks Multi-Towel · 15.00 · Brooke Pyke
- Tangalooma Wrecks Multi-Towel · 15.00
- Cape York Travel Towel · 50.00
- ADULT | Ningaloo Hooded Towel · 64.00 · BLUE MEDIA
- Kalbarri Beach Mat · 85.00
- Navigator Travel Towel · 36.00
- Blue Whales Multi-Towel · 15.00
- Leopards Yin Yang Travel Towel · 50.00 · Brooke Pyke
- ADULT | Leopards Yin Yang Hooded Towel · 64.00 · Brooke Pyke
- HOME | Bath Towel · 50.00
- HOME | Hand Towel · 15.00
- Green Sea Turtle Multi-Towel · 15.00
- Leopard Shark Travel Towel · 50.00 · Jake Wilton
- Kalbarri Travel Towel · 50.00
- Whale Shark Travel Towel · 50.00
- Kimberley Beach Mat · 85.00 · TIAV
- Canvas Tote Bag · 22.00 · Apparel
- Canvas Tote Bag · 22.00 · Apparel
- BABY | Yellowfin Onesie · 22.00 · Apparel
- BABY | Nautilus Onesie · 22.00 · Apparel
- UNISEX | Nautilus Long Sleeve Tee · 38.00 · Apparel
- LADIES | Yellowfin Crop · 36.00 · Apparel
- UNISEX | W&W Staple Tee · 36.00 · Apparel
- KIDS | Whale Tail Staple Tee · 32.00 · Apparel
- LADIES | Nautilus Crop · 36.00 · Apparel
- KIDS | Nautilus Staple Tee · 32.00 · Apparel
- KIDS | Yellowfin Staple Tee · 32.00 · Apparel
- UNISEX | Nautilus Staple Tee · 36.00 · Apparel
- UNISEX | Yellowfin Long Sleeve Tee · 38.00 · Apparel
- UNISEX | Yellowfin Staple Tee · 36.00 · Apparel
- Green Sea Turtle Travel Towel · 50.00
- Ningaloo From Above Travel Towel · 50.00 · BLUE MEDIA
- Whale Tail Multi-Towel · 15.00
- MINI Pink Lake Hooded · 43.00 · TIAV
- Manta Ray Multi-Towel · 15.00
- Whale Shark Multi-Towel · 15.00
- Ningaloo From Above Multi-Towel · 15.00 · BLUE MEDIA
- MINI Eyre Hooded · 43.00 · TIAV
- MINI Kimberley Hooded · 43.00 · TIAV
- MINI Ningaloo Hooded · 43.00 · BLUE MEDIA
- Hair Wrap · 23.00
- MINI Kalbarri Hooded · 43.00
- Gift Cards · 7.07 · Gift Card
Machine-readable copy: the product feed (JSON).
Source & Attribution
Scored by Engagemii on August 2, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/willandwind-com-au
Cite this score: Engagemii (2026). "AEO Score for Will and Wind." Retrieved from https://engagemii.com/aeo/brands/willandwind-com-au
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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