AI Visibility Scorecard
Willow Online Wills
willowills.com · Legal
Borderline visible. AI bots can crawl Willow Online Wills, but the structured-data signals are thin - you are at real risk of being skipped when buyers ask ChatGPT, Claude, or Perplexity for a recommendation.
AI engines read this profile 1 times
Claude
#251,835 of 388,487 in Legal for AI visibility
4
AEO Visibility
iBorderline · 4.2/10
50
Muse Index Score
iAI agent readiness
Transactable · 50/100
0
AI Adoption
iNone detected · 0/100
About Willow Online Wills
from our crawl and measurement
Willow Online Wills describes itself simply: "Online will writing service for England and Wales. Create a legally valid will in minutes from £49.99." To AI engines like ChatGPT and Perplexity, though, it is barely visible: it scores 4.2 out of 10.
Our crawl found structured data on the page (Organization, WebSite, Service) and a sitemap. It is missing an llms.txt file and a heading structure that lays out what it offers.
The 6 signals AI reads
Strong · Good · Fair · Weak
Structured Data
Good
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
Strong
Clear headings and answer-style content.
Entity Clarity
Fair
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
Weak
Experience, Expertise, Authority, Trust markers.
Technical AEO
Good
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
Good
Sitemaps and entity links AI can follow.
Off-page authority
How the web signals your brand to AI
Backlinks
Weak
No inbound links found yet.
Domain Authority
Weak
Little domain authority yet.
Reference Presence
Weak
Not in AI knowledge graphs yet.
News & Press
Weak
No press coverage found yet.
Community
Weak
No community discussion yet.
Social Mentions
Weak
No social discussion found yet.
What this score means
Your AEO score measures whether AI search engines - ChatGPT, Claude, Perplexity, Gemini - can actually read your site and cite it in answers. Roughly two-thirds of sites are invisible to them. At 4.2/10, Willow Online Wills is crawlable but under-signaled - fixable, and the signals above are where to start.
Is this your brand?
The exact fixes for Willow Online Wills
Which AI engines already crawl you
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How to Get Your Brand Cited by ChatGPT, Gemini, and Claude: The Complete AEO Guide
The search landscape has fundamentally shifted. While Google still dominates, millions of users now ask questions to ChatGPT, Gemini, and Claude instead of typing into a search bar.
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Source & Attribution
Scored by Engagemii on July 31, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/willowills
Cite this score: Engagemii (2026). "AEO Score for Willow Online Wills." Retrieved from https://engagemii.com/aeo/brands/willowills
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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