Wilton Blake: Buyer Readiness Diagnostics for B2B Revenue Leaders

What is DecisionScope?

Buyer readiness diagnostic for B2B revenue teams. 40-60% of qualified B2B deals end in "no decision." DecisionScope measures the four dimensions of buyer readiness and prescribes the protocols that resolve each gap before deals go silent. The four dimensions are Problem Conviction, Evaluation Clarity, Outcome Confidence, and Organizational Readiness. Each dimension maps to a specific resolution protocol: Urgency, Framework, Proof, and Alignment.

Why do B2B deals stall after strong discovery calls?

40-60% of qualified B2B deals end in no decision, and 56% of those losses come from buyer indecision rather than a competitor win. The breakdown usually happened before the first sales conversation. Buyer readiness was never measured, so sales teams are solving for symptoms instead of causes.

How is DecisionScope different from sales training?

Sales training teaches reps to sell better. DecisionScope diagnoses why buyers cannot decide. Training addresses symptoms like pitch, cadence, and objection handling. The diagnostic identifies which of four buyer readiness dimensions is incomplete and prescribes the specific protocol that resolves it.

Who is DecisionScope built for?

B2B founders and revenue leaders at companies between $1M and $15M ARR running a sales-led process with active pipeline but more than half of losses ending in 'no decision' rather than a competitor win. Not a fit for pre-revenue companies, product-led growth businesses, or teams whose primary challenge is lead generation rather than conversion.