WIRED

WIRED is a business whose own site puts it this way: "We bring you the future as it happens. From the latest in science and technology to the big stories in business and culture, we've got you covered." Measured against the twelve signals AI engines rely on, it scores 8.2 out of 10, a strong showing.

On its own pages the site does well on a clear heading structure, crawler access and the files AI engines look for and sitemaps and entity links AI can follow. It is passable on some structured data and a partly stated business identity. What holds it back is credibility markers like credentials or reviews.

Off the page, other sites link to it, the domain reads as established, AI engines recognise it as a distinct business, it turns up in press coverage, people discuss it in places AI engines read and it comes up on Reddit.

AI crawlers have visited 8 times in our tracking, including AmazonBot (Alexa AI), Applebot (Siri) and OAI-SearchBot (OpenAI). It does link out to several social profiles, which helps engines tie the brand together. The business dates to 1993.