WIT

WIT is a business whose own site puts it this way: "WIT is the leading gamification platform helping over 200 of the world’s iconic brands grow revenue through bespoke digital experiences." Its AI visibility score is 6.7 out of 10: the engines can find it, but they do not have much to hold on to.

On its own pages the site does well on crawler access and the files AI engines look for. It is passable on partial sitemap and link coverage. What holds it back is a heading structure that lays out what it offers, a clearly stated business identity, credibility markers like credentials or reviews and structured data describing the business.

Off the page, other sites link to it, it turns up in press coverage and it comes up on Reddit. There is some, but not much, sign that the domain is only lightly established. Beyond that, AI engines do not yet recognise it as a distinct business and nobody is discussing it where AI engines look.

AI crawlers have visited 2 times in our tracking, including ClaudeBot (Anthropic). The business dates to 2018.