Washington State Department of Transportation

Washington State Department of Transportation describes itself simply: "The official home page for WSDOT. Take a look at how we keep people, businesses and the economy moving by operating and improving the state's transportation systems." Measured against the twelve signals AI engines rely on, it scores 7.1 out of 10, a strong showing.

On its own pages the site does well on a clear heading structure, a clearly stated business identity, crawler access and the files AI engines look for and sitemaps and entity links AI can follow. What holds it back is structured data describing the business and credibility markers like credentials or reviews.

Off the page, other sites link to it, the domain reads as established, it turns up in press coverage, people discuss it in places AI engines read and it comes up on Reddit. Beyond that, AI engines do not yet recognise it as a distinct business.

AI crawlers have visited 4 times in our tracking, including GPTBot (ChatGPT). It does link out to several social profiles, which helps engines tie the brand together.