Fortune

What does Strategy First cost?

Strategy First starts at $10,000. Same price whether you choose the one-day intensive or the traditional three-to-four-week version. A two-payment option is available if that helps with cash flow. If you paid $500 for the diagnostic session that will be credited to your full Strategy First engagement.

Will I be locked into a long-term contract afterward?

No. Strategy First is a fixed-scope engagement. You walk away with the plan, the documents, and the tools.If you want help executing it, that's a separate conversation. Most of our clients do continue with us into installation and ongoing fractional CMO leadership. Some take the plan and run it themselves. The plan works either way.

How long does it take and what's required of my team?

Two formats. The one-day intensive is exactly that, one full working day with your team and ours. The traditional engagement runs three to four weeks across three structured meetings.Either format requires a real decision-maker in the room. Other team members are useful but optional. Most of the research and analysis happens on our side between meetings, so the time commitment from your team is limited.

Is my business the right size for this?

Strategy First is built for founder-led businesses doing $1M to $20M in revenue, typically 10 to 50 employees, in B2B services, professional services, home services, manufacturing, or distribution.Below $1M, you're usually still figuring out the offer and the strategy work is premature. Above $20M, you probably need something heavier than what we deliver.

What's the difference between Strategy First and the Marketing Operating System?

Strategy First builds the plan. The Marketing Operating System runs it.Strategy First is a fixed engagement that produces the strategy, the messaging, the customer journey, and the 90-day execution calendar. The Marketing Operating System is the ongoing installation and leadership that turns that plan into weekly execution.You start with Strategy First.