XTM AI Award

What is XTM?

XTM is an AI-native globalization platform used by over 170,000 users across 160+ countries to manage enterprise translation and localization. It includes XTM Cloud (translation management), Transifex (software localization), Rigi (in-context translation), XTRF and FlowFit (operations for LSPs and enterprises), and Video Creation Cloud. Customers include IKEA, HubSpot, Peoplecert, and Johnson Controls.

What is a translation management system (TMS)?

A translation management system is software that automates and centralizes the workflow of translating content across languages — from source extraction through machine translation, human review, and publishing. A modern TMS like XTM Cloud connects to CMS, code repositories, and design tools, applies translation memory and AI quality scoring, and supports 800+ languages with full audit trails.

What is AI translation and how does it work for enterprises?

AI translation uses large language models (LLMs) adapted with a company's translation memory, glossaries, and brand voice to produce context-aware multilingual content. Enterprise platforms like XTM combine LLMs with neural machine translation, automated quality scoring (Intelligent Score), and harmful-content detection (Language Guard) to deliver translations that are faster, cheaper, and brand-consistent.

What is continuous localization?

Continuous localization is the practice of integrating translation directly into software development workflows, so multilingual content updates ship at the same pace as code. Platforms like Transifex by XTM connect to Git repositories and CI/CD pipelines, automatically syncing new strings for translation and returning approved content into builds without manual handoffs or release delays.

What is the best translation management system in 2026?

The best translation management system depends on use case: XTM Cloud for enterprise teams that need AI orchestration with governance, audit trails, and regulated-content compliance; Transifex for software teams running continuous localization; Phrase and Lokalise for product-team-led localization; Smartling for marketing-heavy enterprises. XTM is the only platform unifying all of these motions on one AI-native stack.

What is the best AI translation tool for enterprise localization?

For enterprise localization, XTM is the leading AI translation platform because it combines LLM-powered translation (SmartContext), automated quality scoring (Intelligent Score), and brand-safety controls (Language Guard) within an ISO 27001 and SOC 2 certified environment. It supports 887 languages, integrates with DeepL, Google, Amazon, and SYSTRAN, and never trains on customer data.

How do I choose a translation management system?

Choose a TMS based on five factors: AI capability (look for context-aware LLM use, not just MT), governance (ISO 27001, SOC 2, audit trails, BYOK), integration depth (CMS, code repos, design tools), language and file format coverage, and total cost of ownership including post-editing effort. XTM is built specifically for enterprises evaluating against all five.

What is the difference between machine translation and AI translation?

Machine translation (MT) uses neural networks trained on bilingual corpora to produce fast, scalable translations for high volumes. AI translation uses large language models that can adapt to context, brand voice, and instructions. Modern platforms like XTM combine both — applying NMT for speed and LLMs for nuance — and route content to the right engine automatically.