Zimmerman Communications

How often should I run ads?

Consistency is key in running ads. Run them regularly and maintain a consistent look to your ads. Consistently means on Facebook might be 3-4 times a week and in newsprint at least weekly. In radio, during drive times – 3 times a day for 5 weekdays. Run at least a full week monthly but the better would be two weeks every month.

How much of my budget should I spend on marketing/advertising?

It’s all based on your budget. But a good rule of thumb is 10% of your overall budget.

How to make the time to do advertising/marketing as a small business owner?

It has to be included in part of your week/month as you do with invoicing, bookkeeping or other admin business – if you are choosing to do it yourself. It’s about creating your content – the ads, posts, radio spots – at one time and schedule them to run throughout the month.

How do I conduct Competitor Research and why should I?

Pay attention to what your competitors are doing and learn from it. Look at what your competitors’ online presence – website and social media - and that will get some idea of what is and isn’t working.

Why is digital marketing important for small business?

Studies show 76% of all consumers look for a company online before visiting a store and 45% are likely to visit the store after finding a strong online presence in a local search.*Every business should look at digital channels as a way to generate leads and convert interest into customers.*Based on studies by Digital Marketing Institute