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AI Visibility Scorecard
Bob McGinn
bobmcginn.substack.com · Sports & Recreation
Somewhat visible. AI bots can read Bob McGinn, but it is missing the structured signals that push citation rate above competitors.
Monitoring for AI engine activity
In the Engagemii AEO index
#1,229 of 229,849 in Sports & Recreation for AI visibility
6.7
/10
AEO Score
About Bob McGinn
from our crawl and measurement
"McGinn has covered the NFL continuously since 1979. Won Bill Nunn Memorial Award in 2011 for long and distinguished coverage of pro football." That is how Bob McGinn introduces itself. To AI engines like ChatGPT and Perplexity it is partially visible, scoring 6.7 out of 10, readable in places and missing in others.
The site is missing structured data describing the business, an llms.txt file and a sitemap.
The 6 signals AI reads
Higher is better · 0-10
Structured Data
1
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
2
Clear headings and answer-style content.
Entity Clarity
4
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
5
Experience, Expertise, Authority, Trust markers.
Technical AEO
3
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
2
Sitemaps and entity links AI can follow.
Off-page authority
How the web signals your brand to AI
Backlinks
0
No inbound links found yet.
Domain Trust
8
Established authority for your domain.
Entity Presence
10
Recognized in AI knowledge graphs.
News Mentions
10
Press and news coverage.
Community
10
Forum and community discussion.
0
No Reddit mentions found yet.
What this score means
Your AEO score measures whether AI search engines - ChatGPT, Claude, Perplexity, Gemini - can actually read your site and cite it in answers. Roughly two-thirds of sites are invisible to them. At 6.7/10, Bob McGinn has a working base to build on - fixable, and the signals above are where to start.
Is this your brand?
The exact fixes for Bob McGinn
Which AI engines already crawl you
Weekly ChatGPT & Claude citation tracking
Athletes Know What They Want. They Just Can't Find a Brand That Listens.
An athlete shopping for gear isn't browsing. They're problem-solving.
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Source & Attribution
Scored by Engagemii on August 1, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/bobmcginn-substack
Cite this score: Engagemii (2026). "AEO Score for Bob McGinn." Retrieved from https://engagemii.com/aeo/brands/bobmcginn-substack
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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