Bought/Broken

"Bought/Broken is an interactive experience that examines the relationships and violence of abuse through the lens of objects bought, broken and repaired." That is how Bought/Broken introduces itself. To AI engines like ChatGPT and Perplexity, though, it is barely visible: it scores 3.6 out of 10.

On the page itself the strengths are clear: sitemaps and entity links AI can follow. It is passable on a workable page structure and basic crawler access. What holds it back is a clearly stated business identity, credibility markers like credentials or reviews and structured data describing the business.

Off the page there is only faint evidence that the domain is only lightly established. Beyond that, almost no other sites link to it, AI engines do not yet recognise it as a distinct business, there is no press coverage to draw on, nobody is discussing it where AI engines look and it does not come up on Reddit. Those are earned elsewhere on the web, not fixed on the site itself.

The site links to no social profiles, so there is nothing tying the brand to a wider presence.