Craftsmanship Magazine

Craftsmanship Magazine is a business whose own site puts it this way: "Discover our multimedia online magazine, featuring in-depth profiles of intriguing artisans and innovators who are creating a world built to last." Measured against the twelve signals AI engines rely on, it scores 7.0 out of 10, a strong showing.

On its own pages the site does well on a clear heading structure, a clearly stated business identity, crawler access and the files AI engines look for and sitemaps and entity links AI can follow. It is passable on some structured data. What holds it back is credibility markers like credentials or reviews.

Off the page, other sites link to it, AI engines recognise it as a distinct business, people discuss it in places AI engines read and it comes up on Reddit. There is some, but not much, sign that the domain is only lightly established and press coverage is thin.

It does link out to several social profiles, which helps engines tie the brand together. The business dates to 2014.