Doingitforlaura

Doingitforlaura is a business whose own site puts it this way: "The Be More Laura Foundation set up to help and inform people dealing with glioblastoma, brain tumours, or brain cancer. In memory of Laura Nuttall and her incredible legacy." To AI engines like ChatGPT and Perplexity, though, it is barely visible: it scores 3.3 out of 10.

On the page itself the strengths are clear: crawler access and the files AI engines look for. It is passable on a partly stated business identity and partial sitemap and link coverage. What holds it back is structured data describing the business, a heading structure that lays out what it offers and credibility markers like credentials or reviews.

Off the page there is only faint evidence that the domain is only lightly established. Beyond that, almost no other sites link to it, AI engines do not yet recognise it as a distinct business, there is no press coverage to draw on, nobody is discussing it where AI engines look and it does not come up on Reddit. Those are earned elsewhere on the web, not fixed on the site itself.

There is not much on the page to read either, about 66 words. It does link out to several social profiles, which helps engines tie the brand together.