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What this score means
Your AEO score measures whether AI search engines (ChatGPT, Claude, Perplexity, Gemini) can actually read your site and cite it in answers. Two-thirds of websites are invisible to them. Durston just got measured.
6/10 means Durston is somewhat visible. AI bots can read you, but you are missing the structured signals that would push citation rate above competitors.
About Durston
Durston designs premium ultralight outdoor gear in the heart of the Canadian Rockies. With our award winning X-Mid tents and Kakwa packs, we create highly functional gear that genuinely improves your backcountry experience.
Key Topics
Details
Category: Sports & Recreation
durstongear.comAI Visibility Breakdown
3
Structured Data
7
Content Structure
5
Entity Clarity
4
E-E-A-T Signals
8
Technical AEO
7
AI Discoverability
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Your full 6-category score breakdown
Exact fixes: robots.txt, schema, llms.txt
AI bot crawls from ChatGPT, Claude, Perplexity, Gemini
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Athletes Know What They Want. They Just Can't Find a Brand That Listens.
An athlete shopping for gear isn't browsing. They're problem-solving.
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Source & Attribution
Scored by Engagemii on May 27, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/durstongear
Cite this score: Engagemii (2026). "AEO Score for Durston." Retrieved from https://engagemii.com/aeo/brands/durstongear
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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