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AI Visibility Scorecard
SI
extramustard.si.com · Sports & Recreation
Well-positioned for AI search. The breakdown below shows where SI is still leaving points on the table.
AI engines read this profile 2 times
Claude
#193 of 179,839 in Sports & Recreation for AI visibility
7.2
/10
AEO Score
About SI
from our crawl and measurement
"Sports Illustrated, SI.com provides sports news, expert analysis, highlights, stats and scores for the NFL, NBA, MLB, NHL, college football, soccer, fantasy, gambling and more." That is how extramustard.si.com introduces itself. Measured against the twelve signals AI engines rely on, it scores 7.2 out of 10, a strong showing.
On the page it is passable on a workable page structure, basic crawler access and partial sitemap and link coverage. What holds it back is structured data describing the business, a clearly stated business identity and credibility markers like credentials or reviews.
Off the page, other sites link to it, the domain reads as established, it turns up in press coverage, people discuss it in places AI engines read and it comes up on Reddit. Beyond that, AI engines do not yet recognise it as a distinct business.
AI crawlers have visited 2 times in our tracking, including ClaudeBot (Anthropic). The site links to no social profiles, so there is nothing tying the brand to a wider presence.
The 6 signals AI reads
Higher is better · 0-10
Structured Data
3
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
6
Clear headings and answer-style content.
Entity Clarity
4
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
4
Experience, Expertise, Authority, Trust markers.
Technical AEO
6
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
5
Sitemaps and entity links AI can follow.
Off-page authority
How the web signals your brand to AI
Backlinks
10
Inbound links from other sites.
Domain Trust
6
Established authority for your domain.
Entity Presence
0
Not in AI knowledge graphs yet.
News Mentions
10
Press and news coverage.
Community
8
Forum and community discussion.
9
Reddit mentions and discussion.
What this score means
Your AEO score measures whether AI search engines - ChatGPT, Claude, Perplexity, Gemini - can actually read your site and cite it in answers. Roughly two-thirds of sites are invisible to them. At 7.2/10, SI has a working base to build on - fixable, and the signals above are where to start.
Is this your brand?
The exact fixes for SI
Which AI engines already crawl you
Weekly ChatGPT & Claude citation tracking
Athletes Know What They Want. They Just Can't Find a Brand That Listens.
An athlete shopping for gear isn't browsing. They're problem-solving.
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Source & Attribution
Scored by Engagemii on August 2, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/extramustard-si
Cite this score: Engagemii (2026). "AEO Score for SI." Retrieved from https://engagemii.com/aeo/brands/extramustard-si
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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