Holborn Pass

Holborn Pass is a business whose own site puts it this way: "Global leaders in Investor Visas, Citizenship by Investment and Residency by Investment programmes. Speak to an expert and start your investment journey today." Its AI visibility score is 6.2 out of 10: the engines can find it, but they do not have much to hold on to.

On its own pages the site does well on a clear heading structure and sitemaps and entity links AI can follow. It is passable on a few credibility markers and basic crawler access. What holds it back is a clearly stated business identity and structured data describing the business.

Off the page, other sites link to it. There is some, but not much, sign that the domain is only lightly established, press coverage is thin and it barely surfaces on Reddit. Beyond that, AI engines do not yet recognise it as a distinct business and nobody is discussing it where AI engines look.

AI crawlers have visited 3 times in our tracking, including AmazonBot (Alexa AI) and GPTBot (ChatGPT). It does link out to several social profiles, which helps engines tie the brand together.