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AI Visibility Scorecard
Durham University Business School
hursts.com · Education
Borderline visible. AI bots can crawl Durham University Business School, but the structured-data signals are thin - you are at real risk of being skipped when buyers ask ChatGPT, Claude, or Perplexity for a recommendation.
AI engines read this profile 1 times
Claude
#711,706 of 918,386 in Education for AI visibility
3.8
/10
AEO Score
About Durham University Business School
from our crawl and measurement
Durham University Business School describes itself simply: "Founded in 1965, we are one of the UK's longest established business schools and are proud to be integral to Durham University." When AI engines look at it, they find little to work with. It scores 3.8 out of 10.
Under the hood there is a readable heading structure, but the score is capped by what is missing: structured data describing the business, an llms.txt file, a sitemap.
The 6 signals AI reads
Higher is better · 0-10
Structured Data
1
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
9
Clear headings and answer-style content.
Entity Clarity
5
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
6
Experience, Expertise, Authority, Trust markers.
Technical AEO
5
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
7
Sitemaps and entity links AI can follow.
Off-page authority
How the web signals your brand to AI
Backlinks
0
No inbound links found yet.
Domain Trust
0
Little domain authority yet.
Entity Presence
0
Not in AI knowledge graphs yet.
News Mentions
0
No press coverage found yet.
Community
0
No community discussion yet.
0
No Reddit mentions found yet.
What this score means
Your AEO score measures whether AI search engines - ChatGPT, Claude, Perplexity, Gemini - can actually read your site and cite it in answers. Roughly two-thirds of sites are invisible to them. At 3.8/10, Durham University Business School is crawlable but under-signaled - fixable, and the signals above are where to start.
Is this your brand?
The exact fixes for Durham University Business School
Which AI engines already crawl you
Weekly ChatGPT & Claude citation tracking
How to Get Your Brand Cited by ChatGPT, Gemini, and Claude: The Complete AEO Guide
The search landscape has fundamentally shifted. While Google still dominates, millions of users now ask questions to ChatGPT, Gemini, and Claude instead of typing into a search bar.
Continue reading in your free Engagemii portalFree signup unlocks the full article plus your personalized AEO fix list for Durham University Business School.
Source & Attribution
Scored by Engagemii on August 9, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/hursts
Cite this score: Engagemii (2026). "AEO Score for Durham University Business School." Retrieved from https://engagemii.com/aeo/brands/hursts
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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