Interactive Arts AB

Interactive Arts AB, based in Edmonton, AB, describes itself simply: "Interactive Arts Alberta runs Canada's largest independent games festival, the Game Discovery Exhibition. We grow capacity for game development and games culture in Alberta." To AI engines like ChatGPT and Perplexity, though, it is barely visible: it scores 4.7 out of 10.

On the page itself the strengths are clear: a clearly stated business identity and crawler access and the files AI engines look for. It is passable on some structured data, a workable page structure and partial sitemap and link coverage. What holds it back is credibility markers like credentials or reviews.

Off the page there is only faint evidence that the domain is only lightly established and press coverage is thin. Beyond that, almost no other sites link to it, AI engines do not yet recognise it as a distinct business, nobody is discussing it where AI engines look and it does not come up on Reddit. Those are earned elsewhere on the web, not fixed on the site itself.

It does link out to several social profiles, which helps engines tie the brand together.