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AI Visibility Scorecard
IRL
irletter.com · Finance & Insurance
Somewhat visible. AI bots can read IRL, but it is missing the structured signals that push citation rate above competitors.
AI engines read this profile 3 times
Claude · ChatGPT
#101,058 of 749,750 in Finance & Insurance for AI visibility
5.6
/10
AEO Score
About IRL
from our crawl and measurement
IRL is a business whose own site puts it this way: "Covering the world of insurance since 1966 For nearly 60 years, IRL has helped brokers, underwriters, risk managers, and insurance executives make better decisions across complex domestic." Its AI visibility score is 5.6 out of 10: the engines can find it, but they do not have much to hold on to.
Our crawl found a sitemap and a readable heading structure. It is missing structured data describing the business and an llms.txt file.
AI crawlers have visited 3 times in our tracking, including ClaudeBot (Anthropic) and GPTBot (ChatGPT).
The 6 signals AI reads
Higher is better · 0-10
Structured Data
1
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
9
Clear headings and answer-style content.
Entity Clarity
3
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
7
Experience, Expertise, Authority, Trust markers.
Technical AEO
5
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
7
Sitemaps and entity links AI can follow.
Off-page authority
How the web signals your brand to AI
Backlinks
7
Inbound links from other sites.
Domain Authority
3
Established authority for your domain.
Reference Presence
0
Not in AI knowledge graphs yet.
News & Press
0
No press coverage found yet.
Community
0
No community discussion yet.
Social Mentions
0
No social discussion found yet.
What this score means
Your AEO score measures whether AI search engines - ChatGPT, Claude, Perplexity, Gemini - can actually read your site and cite it in answers. Roughly two-thirds of sites are invisible to them. At 5.6/10, IRL has a working base to build on - fixable, and the signals above are where to start.
Is this your brand?
The exact fixes for IRL
Which AI engines already crawl you
Weekly ChatGPT & Claude citation tracking
How to Get Your Brand Cited by ChatGPT, Gemini, and Claude: The Complete AEO Guide
The search landscape has fundamentally shifted. While Google still dominates, millions of users now ask questions to ChatGPT, Gemini, and Claude instead of typing into a search bar.
Continue reading in your free Engagemii portalFree signup unlocks the full article plus your personalized AEO fix list for IRL.
Source & Attribution
Scored by Engagemii on August 1, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/irletter
Cite this score: Engagemii (2026). "AEO Score for IRL." Retrieved from https://engagemii.com/aeo/brands/irletter
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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