AI Visibility Scorecard
The Massachusetts Council on Gaming and Health
macgh.org · Nonprofits
Borderline visible. AI engines can read The Massachusetts Council on Gaming and Health, but E-E-A-T Signals, Domain Trust and Community are weak, so it is at real risk of being skipped when buyers ask ChatGPT, Claude or Perplexity for a recommendation.
AI engines read this profile 11 times
Meta AI · Parallel · Claude
Top 5% in Nonprofits for AI visibility
71
AI Naming Predictability
iNamed occasionally · 71/100
Nonprofits average 9
Top 2% of Nonprofits
See what's behind this score →4.07
-
Network Authority
iNot connected yet
0 relationships on record. Businesses in Nonprofits average 2. Claim your page and Engagemii is your first.
See what's behind this score →25
Muse Index Score
iAI agent readiness
Basic · 25/100
Nonprofits average 14
See what's behind this score →0
About The Massachusetts Council on Gaming and Health
from our crawl and measurement
"MACGH offers a range of gambling and gaming services, engaging individuals and entities from across the globe. We strive to balance public health priorities with a people-first model." That is how The Massachusetts Council on Gaming and Health introduces itself. Its AI visibility score is 4.07 out of 10: the engines can find it, but they do not have much to hold on to.
On its own pages the site does well on a clear heading structure, crawler access and the files AI engines look for and sitemaps and entity links AI can follow. It is passable on some structured data and a partly stated business identity. What holds it back is credibility markers like credentials or reviews.
Off the page, other sites link to it and it turns up in press coverage. There is some, but not much, sign that the domain is only lightly established. Beyond that, AI engines do not yet recognise it as a distinct business, nobody is discussing it where AI engines look and it does not come up on Reddit. None of that can be fixed on the page: it has to be earned.
It does link out to several social profiles, which helps engines tie the brand together. The business dates to 1983.
- Company ·
- The Massachusetts Council on Gaming and Health
- Website ·
- macgh.org
- Industry ·
- Nonprofits
- Location ·
- Salem, MA
- Site status ·
- Live (The website showed an active business site when last checked (Oct 31, 2026).)
- Last scored ·
- Nov 9, 2026
The 6 on-page signals AI reads
Strong · Good · Fair · Weak
Structured Data
Fair
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
Good
Clear headings and answer-style content.
Entity Clarity
Good
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
Weak
Experience, Expertise, Authority, Trust markers.
Technical AEO
Good
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
Strong
Sitemaps and entity links AI can follow.
The 6 off-page signals AI reads
How the web signals your brand to AI
Backlinks
Strong
Inbound links from other sites.
Domain Authority
Weak
Little domain authority yet.
Reference Presence
-
Not yet measured.
News & Press
Good
Press and news coverage.
Community
Weak
No community discussion yet.
Social Mentions
Weak
No social discussion found yet.
What this score means
Your AEO score measures whether AI search engines (ChatGPT, Claude, Perplexity, Gemini) can read your site and name it in answers. At 4.07/10, The Massachusetts Council on Gaming and Health is borderline: readable but under-signaled. That is fixable, and the signals above are where to start.
How to Get Your Company Named by ChatGPT, Gemini, and Claude
When a buyer asks ChatGPT which company to use, two different things can happen. ChatGPT can name a company in its answer. Or it can link to a web page as a source. Most advice about AI visibility is about the second one. Our data says the first one is what matters.
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Source & Attribution
Scored by Engagemii on November 9, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/macgh-org
Cite this score: Engagemii (2026). "AEO Score for The Massachusetts Council on Gaming and Health." Retrieved from https://engagemii.com/aeo/brands/macgh-org
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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