AI Visibility Scorecard
Matt Formston AM
mattformston.com · Sports & Recreation
Borderline visible. AI bots can crawl Matt Formston AM, but the structured-data signals are thin - you are at real risk of being skipped when buyers ask ChatGPT, Claude, or Perplexity for a recommendation.
Monitoring for AI engine activity
In the Engagemii AEO index
#19,457 of 251,531 in Sports & Recreation for AI visibility
<1
4
AEO Visibility
iBorderline · 4.2/10
10
Muse Index Score
iAI agent readiness
Transactable · 10/100
0
AI Adoption
iNone detected · 0/100
About Matt Formston AM
from our crawl and measurement
Matt Formston AM describes itself simply: "Keynote speaker, author and Guinness World Record holder Matt Formston AM helps teams build trust, raise standards and perform when it counts." To AI engines like ChatGPT and Perplexity, though, it is barely visible: it scores 4.2 out of 10.
Our crawl found structured data on the page (WebPage) and a readable heading structure. It is missing an llms.txt file and a sitemap.
The 6 signals AI reads
Strong · Good · Fair · Weak
Structured Data
Weak
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
Strong
Clear headings and answer-style content.
Entity Clarity
Fair
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
Good
Experience, Expertise, Authority, Trust markers.
Technical AEO
Fair
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
Strong
Sitemaps and entity links AI can follow.
Off-page authority
How the web signals your brand to AI
Backlinks
Weak
No inbound links found yet.
Domain Authority
Weak
Little domain authority yet.
Reference Presence
Weak
Not in AI knowledge graphs yet.
News & Press
Weak
No press coverage found yet.
Community
Weak
No community discussion yet.
Social Mentions
Weak
No social discussion found yet.
What this score means
Your AEO score measures whether AI search engines - ChatGPT, Claude, Perplexity, Gemini - can actually read your site and cite it in answers. Roughly two-thirds of sites are invisible to them. At 4.2/10, Matt Formston AM is crawlable but under-signaled - fixable, and the signals above are where to start.
Frequently Asked Questions
WHAT WOULD YOU LIKE YOUR PEOPLE TO LEAVE WITH?
THE BUSINESS TRUSTKEYNOTETrust is the most valuable asset any organisation can build. The teams, brands, and leaders that build it intentionally with their people, their customers, and their partners outperform the ones that assume it exists. Matt developed this framework where trust isn't a corporate value, it's a survival requirement.
Is this your brand?
The exact fixes for Matt Formston AM
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How to Get Your Brand Cited by ChatGPT, Gemini, and Claude: The Complete AEO Guide
The search landscape has fundamentally shifted. While Google still dominates, millions of users now ask questions to ChatGPT, Gemini, and Claude instead of typing into a search bar.
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Source & Attribution
Scored by Engagemii on August 30, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/mattformston
Cite this score: Engagemii (2026). "AEO Score for Matt Formston AM." Retrieved from https://engagemii.com/aeo/brands/mattformston
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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