AI Visibility Scorecard
Mintel
mintelreports.com · Professional Services
Somewhat visible. AI bots can read Mintel, but it is missing the structured signals that push citation rate above competitors.
Monitoring for AI engine activity
In the Engagemii AEO index
#159,752 of 526,488 in Professional Services for AI visibility
5
AEO Visibility
iBorderline · 5.1/10
30
Muse Index Score
iAI agent readiness
Agent-ready · 30/100
0
AI Adoption
iNone detected · 0/100
About Mintel
from our crawl and measurement
Mintel is a London business whose own site puts it this way: "Mintel is a global market intelligence agency. We provide market research, industry expertise & data insights to help you make better business decisions faster." To AI engines like ChatGPT and Perplexity it is partially visible, scoring 5.1 out of 10, readable in places and missing in others.
On the page itself the strengths are clear: a clear heading structure, a clearly stated business identity and sitemaps and entity links AI can follow. It is passable on some structured data and basic crawler access. What holds it back is credibility markers like credentials or reviews.
Off the page, almost no other sites link to it, the domain does not yet read as established, AI engines do not yet recognise it as a distinct business, there is no press coverage to draw on, nobody is discussing it where AI engines look and it does not come up on Reddit. Those are earned elsewhere on the web, not fixed on the site itself.
It does link out to several social profiles, which helps engines tie the brand together.
The 6 signals AI reads
Strong · Good · Fair · Weak
Structured Data
Good
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
Strong
Clear headings and answer-style content.
Entity Clarity
Strong
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
Fair
Experience, Expertise, Authority, Trust markers.
Technical AEO
Good
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
Strong
Sitemaps and entity links AI can follow.
Off-page authority
How the web signals your brand to AI
Backlinks
Weak
No inbound links found yet.
Domain Authority
Weak
Little domain authority yet.
Reference Presence
Weak
Not in AI knowledge graphs yet.
News & Press
Weak
No press coverage found yet.
Community
Weak
No community discussion yet.
Social Mentions
Weak
No social discussion found yet.
What this score means
Your AEO score measures whether AI search engines - ChatGPT, Claude, Perplexity, Gemini - can actually read your site and cite it in answers. Roughly two-thirds of sites are invisible to them. At 5.1/10, Mintel has a working base to build on - fixable, and the signals above are where to start.
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How to Get Your Brand Cited by ChatGPT, Gemini, and Claude: The Complete AEO Guide
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Source & Attribution
Scored by Engagemii on August 1, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/mintelreports
Cite this score: Engagemii (2026). "AEO Score for Mintel." Retrieved from https://engagemii.com/aeo/brands/mintelreports
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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