The Nth Factor

What’s the Right Cost Per Donor for Your Organization?

Most nonprofits acquire new donors at an up-front loss. In direct marketing terms, this loss is measured as “cost per donor.” It’s an important value that represents an organization’s investment in new donors – what each new donor “costs.” Once acquired, the expectation is that the organization’s new donors will yield some return that exceeds the initial investment.

How To Write Bad Direct Response Fundraising Copy?

As predictive analysts and veteran direct marketers will tell you, there’s no crystal ball for really knowing whether your next direct response effort will be stellar or just so-so. But there is a remarkably accurate trick for telling whether your copy is any good before you hit send and, in turn, predicting where you might land on the marvelous-to-mediocre scale. It’s pretty simple.

What is The Nth Factor?

It's the power of donor individuality and action - and a blog for nonprofits about mobilizing members through better communications. Read more>>