FanDuel Research

FanDuel Research describes itself simply: "Get the latest sports betting and DFS news from the experts at FanDuel Research. Join our community of sports enthusiasts and take your game to the next level." Its AI visibility score is 6.5 out of 10: the engines can find it, but they do not have much to hold on to.

On its own pages the site does well on sitemaps and entity links AI can follow. It is passable on some structured data, a workable page structure, a partly stated business identity and basic crawler access. What holds it back is credibility markers like credentials or reviews.

Off the page, other sites link to it. There is some, but not much, sign that the domain is only lightly established and there is little discussion of it. Beyond that, AI engines do not yet recognise it as a distinct business, there is no press coverage to draw on and it does not come up on Reddit. None of that can be fixed on the page: it has to be earned.

AI crawlers have visited 3 times in our tracking, including GPTBot (ChatGPT) and ClaudeBot (Anthropic). It does link out to several social profiles, which helps engines tie the brand together. The business dates to 2010.