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AI Visibility Scorecard
PET
progress.org.uk · Nonprofits
Somewhat visible. AI bots can read PET, but it is missing the structured signals that push citation rate above competitors.
AI engines read this profile 3 times
ChatGPT · Claude
#3,489 of 750,773 in Nonprofits for AI visibility
6.8
/10
AEO Score
About PET
from our crawl and measurement
PET is a business whose own site puts it this way: "PET is an independent charity that improves choices for people affected by infertility and genetic conditions. Trusted news and information." Its AI visibility score is 6.8 out of 10: the engines can find it, but they do not have much to hold on to.
Our crawl found structured data on the page (WebPage, ImageObject, BreadcrumbList), a readable heading structure, substantial page content. It also found the gaps that keep answer engines guessing: an llms.txt file, a sitemap.
Our monitoring has logged 3 AI crawler visits here: the engines come, the question is what they find.
The 6 signals AI reads
Higher is better · 0-10
Structured Data
6
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
10
Clear headings and answer-style content.
Entity Clarity
7
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
2
Experience, Expertise, Authority, Trust markers.
Technical AEO
6
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
10
Sitemaps and entity links AI can follow.
Off-page authority
How the web signals your brand to AI
Backlinks
10
Inbound links from other sites.
Domain Trust
4
Established authority for your domain.
Entity Presence
0
Not in AI knowledge graphs yet.
News Mentions
1
Press and news coverage.
Community
0
No community discussion yet.
7
Reddit mentions and discussion.
What this score means
Your AEO score measures whether AI search engines - ChatGPT, Claude, Perplexity, Gemini - can actually read your site and cite it in answers. Roughly two-thirds of sites are invisible to them. At 6.8/10, PET has a working base to build on - fixable, and the signals above are where to start.
Is this your brand?
The exact fixes for PET
Which AI engines already crawl you
Weekly ChatGPT & Claude citation tracking
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Here's the moment that happens on nonprofit websites every single day.
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Source & Attribution
Scored by Engagemii on July 31, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/progress-org-uk
Cite this score: Engagemii (2026). "AEO Score for PET." Retrieved from https://engagemii.com/aeo/brands/progress-org-uk
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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