Zeeptext

How Often Should Campaigns Text Voters?

The most common question that campaign managers ask, the answer is: it depends on where you are in the election cycle. Sending too few messages can disinterest supporters, while sending too many messages can get you blocked.

EZ Texting vs. SimpleTexting: Which One Should You Choose?

If you’ve been researching SMS platforms, EZ Texting and SimpleTexting have probably come up in the same breath. They’re both well-established, they both handle bulk texting and two-way conversations, and they both target small to mid-sized organizations. On paper, they look almost identical. But “almost identical” doesn’t mean interchangeable.

What Is GOTV? The Complete Guide to Get Out The Vote Campaigns?

Each time we have an election, you will hear people use the term “GOTV” many times. You will hear talk about it by campaign coordinators, they’ll be scheduling several weekends to prepare for “GOTV” and budget for “GOTV” as well. If you ever sat in a strategy meeting wondering what “GOTV” is and what goes into making it successful, you are not alone.

What Does GOTV Stand For?

“GOTV” means “Get Out The Vote” and refers to the efforts of registered voters to show up to vote on Election Day (or during early voting). “GOTV” is a term that has been used for many years; however, in the current environment, “GOTV” may mean much different than it did in earlier years. Today’s “GOTV” is a data-driven, multi-channel operation with strict timeliness, target audiences, and measurable results.

Why GOTV Matters More Than Persuasion?

The hardest part of a successful campaign is most people thinking that the most difficult thing possible for them will be persuading them to support the candidate. However, the majority of individuals who may be potential supporters already know that they will support your candidate. Thus, the most difficult and important task of the campaign is to find ways to encourage those who are supporters to vote.